BRAND REGISTRATION

Brand identity

The outward expression of a brand including its name, trademark, communications, and visual appearance is brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a product's brand identity may acquire evolve, gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore businesses research consumer's brand associations.

The procedure for Brand Name  Registration in Kerala: -

Brand Name  search:-

This search is to check whether your business name/brand or logo is similar to other already registered/applied trademarks in TMR. Generally trademark agent or attorney conducts this search with the Trademark Office to check if there are any similar trademarks already registered under that particular class. 

Use of Brand Name symbols ™ & ®:-

If you successfully register a trade mark, you are permitted to use the ® symbol next to your mark. Another common symbol associated with trade mark is ™ − this denotes that the mark is being used by the company as their trade mark but it does not mean that the mark is registered or protected under the trade mark law.

Trademark Brand Name  Renewal in Kerala:-

Brand Registration in Kerala  is valid for 10 years from the date of the application. And thereafter needs to renew the same in order to enforce the similar rights and powers to the respective trademark owner. Trademark renewal means to get back your business mark with the similar rights and powers without making open to the outside world. Under the same; before expiry of the  Brand Name registration application; it is essential to get trademark renewal in order to protect the same after every 10 years http://www.trademarkregistrationkerala.com.

Brand Name  registration In Kerala:-

§      The Brand Name marks office will scrutinize your application, and issue the Examination Report

§      If it has no objection, it makes an advertisement in the Trade Marks Journal.

§If there is no opposition from other businesses in the next four months, your trademark is  registered around six months later.